I think the website for MAC Cosmetics is a very piece of web design that includes some incredible photography and very selective imagery. MAC is a brand that are truly inspiring as they have made such a name for themselves through their incredible use of branding; making them now almost a designer makeup desired by girls who are willing to pay extortionate prices for their products. They glamorise makeup in a way that other cosmetic brands do not do; and rather than using millions of images of beautiful girls looking amazing in their product they actually just sell the product as it is. The packaging and typography they use is so iconic that it is easily recognisable and they have their own unique style of photography that makes their advertising and website stand out from others. The website is simple to use but very effective and is a true representation of the store and the product which are also simple to use but have an enormous impact. MAC products always come in plain black casing or packaging with the words MAC in an easy and simple white typeface. The only colour seen is that of the product you are buying and the website is the same. No colour is used except for the colour of the product in the images. I think the website has inspired me, as with many of the other things on this blog, because it is an example of successful branding and incredible web design that works well in reflecting the brand and providing an online link that displays the company in exactly the way is should be.