I have been inspired by Alan Fletcher since visiting his exhibition at the Design Museum in 2006; which unfortunately was shown just before his death later that year. I have always felt that Alan Fletcher brought such beauty and amazing wit to graphic design and truly deserves the well respected reputation that he came receive. Some of his most famous works include the logo for the V&A museum which was an incredible work of typography showing his amazing craftsmanship. Alan Fletcher originally studied at the Royal College of Art in the 1950s and was foremost a painter and artist. It was due to his style of simplify forms that he created a unique identity for himself in the graphic sector and became known as the master of the visual pun. His work often contains ironic humor and he has created numerous iconic pieces that have shaped the world of graphic design that we have today. The design museum has made part of their website about Fletcher in his memory and it is worth taking a look at: http://designmuseum.org/design/alan-fletcher.