Saturday, 3 October 2009

Cool Brands

'Cool Brands - An insight into some of Britain's coolest brands' is a book by Angela Cooper that highlights what brands, from a variety of sectors, have become particularly popular and are seen as as 'cool' and discusses why. It is an interesting book filled with inspiring imagery from so many different brands that it is bound to give you some ideas of what successful branding consists of and inspire you in your own branding projects. It includes brands from Chanel, to Cannon, and even Rachel's Organic Yogurt. I found this book very useful as it made me think more about what is needed to build up a successful and 'cool' brand and this is a topic that I am very interested in and am thinking about doing my final self-initiated project on.

No comments:

Post a Comment